How Important Are International Markets To Harley-Davidson’s Valuation?


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Weakness in the US motorcycle industry is impacting Harley-Davidson  ( HOG ) negatively. Demand for the company’s motorcycles is declining as Harley-Davidson’s largest consumer base is now aging and the younger generation does not seem to prefer its vehicles. The U.S. is the biggest market for Harley-Davidson and a declining market share in this region is impacting the company’s revenues and valuation negatively. While international markets can drive growth for the company, Harley-Davidson is witnessing declining revenues in other markets as well, including Asia-Pacific, EMEA (Europe, the Middle East, and Africa), and Canada due to competitive pressures. Further, these markets do not contribute significantly to the company’s revenues and profitability.

Our interactive model analyzes the impact of international markets on Harley-Davidson’s valuation. You can access our charts in this model and modify our assumptions to see the impact on the company’s valuation.

While Harley-Davidson can exploit international markets in the wake of falling demand in the U.S., the company has not been able to grow in these markets too, as is evident from its latest quarterly results.

The U.S. is a crucial market for Harley-Davidson and declining demand in this region is likely to impact the company’s revenues in the next few years.

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