A sharp wave of liquidations rattled the crypto market over the past 24 hours, erasing more than $1.13 billion in leveraged long positions—with $303 million in Ethereum (ETH) alone. The selloff underscores the growing fragility in a market stretched by leverage, macro uncertainty, and shifting institutional sentiment.
While traders grapple with losses, Outset PR, founded by crypto communications expert Mike Ermolaev, demonstrates how strategic, data-driven storytelling can help crypto projects build resilience and visibility even in turbulent markets.
Ethereum’s drop below $3,700 triggered a cascade of automated liquidations, forcing over-leveraged traders to close positions en masse. The move reflects a chain reaction typical of high-volatility markets: as prices dip below key support, margin calls and stop-loss orders amplify selling pressure. This forced liquidation cycle rapidly drains liquidity and accelerates price declines, leaving both retail and institutional traders scrambling for stability.
Ethereum’s correction illustrates a triple threat scenario:
Forced unwinds of leveraged longs,
Macro headwinds undermining risk sentiment, and
Lingering DeFi security concerns dampening investor confidence.
The critical question now is whether ETH can hold the $3,575–$3,600 support zone—the level corresponding to July’s swing low. A decisive close below that area could expose ETH to a deeper pullback toward $3,460, the 78.6% Fibonacci retracement level.
For bulls, maintaining this zone is vital. A rebound from here could signal a healthy reset in leverage, paving the way for stabilization and gradual recovery. But if macro conditions worsen or Bitcoin extends its drawdown, Ethereum could struggle to reclaim lost ground.
Outset PR operates more like a workshop than a traditional agency—each campaign is built with market fit and timing in mind. Instead of relying on random placements or templated packages, the team crafts messaging that aligns precisely with market sentiment, ensuring a client’s story lands when attention is strongest.
Media outlets are selected based on metrics such as discoverability, domain authority, conversion potential, and viral reach. Every pitch is tuned to match a platform’s editorial voice and audience demographics, and the rollout is timed to unfold organically—much like how successful traders map entry points in volatile markets.
Outset PR’s boutique approach is backed by daily analytics and trend monitoring, allowing campaigns to follow market momentum rather than chase it. The result is a verifiable, data-led impact that translates communications into measurable visibility.
The agency’s record speaks for itself:
Step App: 138% rise in FITFI token value during the campaign.
Choise.ai: CHO token surged 28.5x amid coverage of a business upgrade.
ChangeNOW: Customer base grew 40% through multi-layered PR.
StealthEX: 26 tier-1 media features, 3.62 billion estimated total reach.
Whether through tier-1 pitching, editorial-focused content, or targeted media outreach for early-stage projects, Outset PR ensures clients gain traction that lasts beyond market cycles. For founders who want communications grounded in performance data and market logic, this is what PR should feel like.
While the current liquidation storm highlights the risks of over-leveraged positioning, it also sets the stage for potential accumulation once excess leverage is flushed out. Historically, such deleveraging phases have preceded renewed uptrends, especially when underlying fundamentals—such as network activity and institutional inflows—remain intact.
In the near term, traders will watch for Ethereum’s ability to defend $3,575–$3,600, the behavior of futures open interest, and ETF flow stability as key indicators of market resilience.
Until macro headwinds ease and liquidity returns, Ethereum may remain range-bound—but for long-term investors, these volatile corrections often create strategic entry points rather than lasting breakdowns.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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