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incorporation of artificial intelligence (AI) in numerous industries is
revolutionizing the way we do business and engage with technology in the
digital age. The financial sector, in particular, has seen the rise of
AI-powered products such as ChatGPT, an OpenAI language model.

While ChatGPT
provides great opportunities for improving customer experiences and optimizing
, it also poses problems that must be carefully considered. In this article,
we look at the benefits and drawbacks of ChatGPT’s involvement in the financial

Benefits of
ChatGPT in Finance

Customer Service

support is one of the most potential applications of ChatGPT in banking.
Chatbots powered by ChatGPT may respond to client enquiries instantly, boosting
response times and overall user happiness. Clients can get rapid answers to
questions concerning account balances, transaction history, and general
financial matters.

24 hours a day, 7 days a week

chatbots, unlike traditional customer service, are available 24 hours a day,
seven days a week. This ensures that clients, regardless of time zone, can get
help and information at any time. Such accessibility is especially advantageous
for multinational financial institutions with a broad customer.

Cost and
efficiency savings

powered by ChatGPT can greatly reduce the workload of human customer support
representatives. Chatbots can handle routine and repetitive activities, freeing
up human agents to handle difficult enquiries and provide tailored service.
This efficiency saves time while significantly lowering operational costs.

Financial Counseling

ChatGPT may
assess user input and deliver personalized financial advise depending on the
user’s specific circumstances. Whether it’s advice on investment strategies,
retirement planning, or debt management, technology can provide individualized
insights that are in line with a customer’s financial objectives.

Human Error
Has Been Reduced

In financial
transactions, human error can have catastrophic implications. The precision and
consistency of ChatGPT can help to reduce the likelihood of errors caused by
fatigue or oversight. This is especially important in businesses where
precision is critical.

Drawbacks of ChatGPT in Finance

Understanding Is Limited

While ChatGPT
is capable of creating text, it falls short of full contextual awareness. The
model may struggle to grasp nuances in sophisticated financial discussions,
resulting in erroneous or inappropriate responses. This limitation can be
troublesome in circumstances requiring exact information.

About Security

The financial
industry prioritizes security, and incorporating AI-powered solutions raises
worries about data privacy and confidentiality. Sensitive financial data shared
with chatbots may be subject to security breaches, providing a major risk to
both customers and institutions.

for Ethical Behavior

The data on
which ChatGPT is trained influences its replies, which can unwittingly
perpetuate biases existing in the training data. This creates ethical
difficulties because responses may represent biased views based on gender,
race, or other variables.


powered by ChatGPT may offer false information inadvertently if their training
data is inaccurate. Customers who rely on such misinformation may make unwise
financial judgments, jeopardizing their financial well-being.

Transactions That Are Complicated

While ChatGPT
can handle ordinary enquiries, it may struggle with more complex financial
transactions that necessitate in-depth understanding of regulations, laws, and
specialized financial goods. Handling complex financial concerns necessitates a
level of competence that AI models like ChatGPT may lack.

Absence of
Human Touch

despite its strengths, lacks the emotional intelligence and empathy provided by
human interactions. Emotionally sensitive circumstances, such as discussing
loans, debt, or investment losses, are common in the financial business. To
effectively negotiate such delicate interactions, a personal touch is required.

the Global Maze of AI Regulation

In a landmark
statement earlier this year, hundreds of AI luminaries issued
a collective warning about the existential threats posed by AI technology

to humanity, placing it on par with pandemics and nuclear war. This alarm,
echoed by CEOs and scientists from OpenAI, Google’s DeepMind, Anthropic, and
Microsoft, drew global attention.

The crux of
their concerns revolves around generative AI, a technology capable of
processing and generating massive volumes of data. The release of OpenAI’s
ChatGPT in November heightened the excitement surrounding generative AI, as it
showcased the ability of large language models to craft persuasive text,
whether composing essays or enhancing emails. The ensuing race among companies
to introduce their own generative AI tools further fueled the technology’s

However, with
increased awareness came recognition of its perils, including the potential to
propagate misinformation during democratic elections, job displacement in
creative industries, and the long-term prospect of AI outpacing human

discourse has diverged significantly across regions. The EU has been at the
forefront of drafting stringent AI measures that would hold tech companies
accountable for model violations. The UK seeks a more flexible, sector-specific
approach to AI applications. Meanwhile, the US is conducting a broader review
of AI’s regulatory requirements, contemplating a mix of new rules and
adaptation of existing laws.

China, on the
other hand, is considering the most restrictive AI regulations, focusing on
controlling information dissemination and competing with the US in the AI race.

These divergent
approaches may lead to regulatory inconsistencies, raising concerns about
international coordination. To address this, leaders of G7 nations commissioned
the Hiroshima
AI Process
, aiming to harmonize regulations among member countries.
Similarly, the UK plans to host a global AI summit in November to foster
international collaboration on regulation.

The “Hiroshima AI Process” forum will discuss issues regarding generative AI tools like intellectual property rights and disinformation.#g7japan #AI

— Business Today (@business_today) May 20, 2023

With AI
spreading rapidly into daily life, the urgency for coordinated international
action becomes paramount. The OECD has warned of the imminent risk of
high-skilled job displacement due to AI, emphasizing the need for swift,
concerted responses.

While the EU’s
AI Act is advancing toward completion, tech companies will have a grace period
to comply with the new rules. Ensuring compliance across regions with varied
regulations will be a complex task, potentially requiring companies to design
different models or services to meet specific regional requirements.

In the absence
of substantive legislation, tech giants continue to self-regulate AI.


integration in the financial area presents both promise and obstacles. While
technology has the potential to improve customer service, give individualized
advice, and increase productivity, it also has limitations in terms of
contextual knowledge, security, ethical considerations, and the ability to
manage complex financial matters.

The challenge
is to strike a balance between leveraging the capabilities of AI-driven tools
and keeping the indispensable human touch required in the financial sector. As
AI advances, financial industry stakeholders must carefully weigh the benefits
and cons of implementing AI-powered solutions like ChatGPT to ensure they line
with the sector’s principles, ethics, and customer needs.

This article was written by Pedro Ferreira at


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