US President Donald Trump is venturing deeper into the world of digital assets, with a new project blending gaming and cryptocurrency elements, Fortune reported, citing sources familiar with the project.
The project, set to launch in late April, will resemble MONOPOLY GO!, a mobile game where players travel around a board and earn money for constructing buildings in a digital city, according to the report.
Bill Zanker, a member of Trump’s circle and part of the team that helped launch Trump’s memecoin and various NFT collections, is behind the game, Fortune cited the sources as saying. A spokesperson for Zanker denied any similarity to Monopoly, while confirming that Zanker is working on a game, according to the report.
The Monopoly board game is owned by Hasbro, a company that acquired Parker Brothers, its original publisher, in 1991. Zanker reached out to Hasbro in May 2024 to seek a license for a Trump-branded Monopoly game, according to the sources, who requested anonymity due to the ongoing nature of business dealings.
Zanker declined Fortune’s requests for an interview.
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Once a crypto skeptic, Trump showed Web3 enthusiasm during his 2024 presidential campaign. The president’s crypto endeavors include Official Trump (TRUMP), a memecoin with a $1.5 billion market capitalization at this writing, along with numerous non-fungible token (NFT) projects and a decentralized finance venture called World Liberty Financial.
In February, Trump-owned DTTM Operations filed for a slew of trademarks for a Trump-branded metaverse and NFT marketplace. The metaverse would allow users to shop for physical and virtual goods, enjoy transport by limousine, aircraft, automobile and train, as well as watch public service programs.
Trump’s crypto ventures signal a significant change in his perspective regarding the crypto space. In 2021, Trump called Bitcoin “a scam against the dollar” and said the token was “based on thin air.” Since then, he has pivoted to court crypto voters and signed an executive order to create a strategic Bitcoin reserve in the US.
Trump’s crypto game may have trouble gaining traction. According to an April 10 report from DappRadar, daily active users of Web3 games dipped 6% in the first quarter of 2025, while investments in the sector dropped 71% quarter-over-quarter to $91 million.
DappRadar cites the complex macroeconomic environment, including trade wars and geopolitical tensions, as reasons behind the slump in Web3 enthusiasm. The company notes that “investor sentiment remains cautious” in this environment.
Magazine: Trump’s crypto ventures raise conflict of interest, insider trading questions
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