eToro (NASDAQ: ETOR) has
launched a subscription service that gives traders access to premium features
without requiring a $25,000 account balance, making the company’s perks more
accessible to smaller investors.

eToro Drops $25,000
Balance Requirement With Club Subscription

The $4.99
monthly subscription (or $49.99 annually) grants users Platinum tier membership
in the eToro Club, including benefits like a debit card offering 4% cashback on
purchases, access to an AI analyst, and higher cryptocurrency staking rewards.
The service goes live for users in the UK and EU, with additional regions
planned.

“By
providing an alternative route to Platinum tier benefits we’re continuing our
mission to make investing more accessible, rewarding, and empowering for
everyone, everywhere,” said Yoni Assia, Co-Founder and CEO of eToro.

eToro’s
loyalty program traditionally required customers to hold specific account
balances to unlock benefits. Silver tier started at $5,000, Gold at $10,000,
and Platinum at $25,000. The subscription model removes that barrier for users
willing to pay the monthly fee.

The company
competes with other brokerages that have adopted subscription models. Robinhood
charges $5 monthly for its Gold service, while
Webull Premium runs $3.99 per month. Both offer similar perks like higher
interest rates on cash balances and reduced trading costs.

Premium Features Target
Active Traders

Subscribers
get unlimited access to Tori, eToro’s AI-powered market analyst that answers
questions about platform features and portfolio performance. They also receive
a dedicated account manager for faster customer service responses.

The package
includes crypto staking revenue of up to 75% on eligible assets, reduced
currency conversion fees for non-USD deposits and withdrawals, and discounted
tax return preparation through partner providers. Members also gain access to
exclusive Smart Portfolios curated by top-performing eToro investors.

“The new
eToro Club Subscription opens the door to premium tools and services, perks and
monetary rewards, for all investors regardless of their balance,” Asia added.

The
subscription also includes a 10-week trading course that eToro values at over
$3,000. Subscribers receive daily market updates, webinars, and analysis from
the company’s global analyst network.

The eToro
Visa debit card, available to Platinum members, provides 4% returns in stocks
on everyday purchases along with travel benefits. The company previously rolled
out the card to European users earlier this year.

Users who
prefer traditional membership can still access benefits by maintaining required
account balances. Higher tiers, including Platinum+ at $50,000 and Diamond at
$250,000, offer additional perks like airport lounge access, even higher
staking rewards, and invitations to exclusive events.

Core
trading functions remain available to all eToro clients regardless of
subscription status.

This article was written by Damian Chmiel at www.financemagnates.com.

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