eToro has secured sponsorship deals with four French top-flight clubs and entered Formula One through a partnership with BWT Alpine F1 Team. The trading platform is adding AS Monaco, LOSC Lille, Olympique Marseille and Olympique Lyonnais to its growing list of football partnerships, while becoming Alpine’s exclusive trading and investment partner for the 2026 season.
The
multi-year agreements, which begin with the 2025/26 season, make eToro the
Official Trading Partner for all four Ligue 1 sides. Financial terms were not
disclosed.
eToro Returns to Monaco
After Previous Deal
The deal
with AS Monaco marks a reunion between the club and the trading platform. eToro
previously served as Monaco’s main partner starting in 2021, when the company’s
branding appeared on the front of the club’s jerseys.
“Our
previous collaboration was extremely positive for both organizations, which is
why we are confident that this new chapter we are about to embark on together
will once again be a fruitful one,” said Thiago Scuro, AS Monaco’s CEO.
AS Monaco
is generally a well-regarded club among fintech companies. In 2024, sponsorship
agreements with the club were also signed by zondacrypto, a cryptocurrency
exchange originating from Poland, as well as Ebury.
The
partnerships give eToro visibility through pitch-side LED boards and media
backdrops at matches. The company will also appear across the clubs’ digital
platforms and will run educational sessions and match-day events throughout the
season.
LOSC Lille
will feature eToro’s logo on its jersey sleeves, the most prominent placement
among the four deals.
“Beyond
visibility, this is a meaningful collaboration,” added Olivier Létang,
President at LOSC Lille. “eToro is an innovative, international company that
shares our values of performance, transparency, and proximity to its
community.”
Formula One Entry with Alpine Partnership
In a
parallel move announced the same day, eToro secured a partnership with BWT
Alpine Formula One Team for the 2026 season, becoming the team’s exclusive
trading and investment partner.
The Formula
One deal represents eToro’s entry into motorsport sponsorship as both the sport
and retail investing continue growing globally. The partnership will focus on
engaging fans through content and experiences throughout the season.
“We
are proud to partner with BWT Alpine Formula One Team ahead of the 2026
season,” said Yoni Assia, Co-founder and CEO at eToro. “Formula
One is driven by innovation and a relentless commitment to improvement, which
strongly align with eToro’s mission to equip our users with the financial tools
and education they need to meet their evolving investing goals.”
Platform Builds Out
European Sports Portfolio
eToro,
which serves 40 million registered users across 75 countries, has positioned
itself as one of Europe’s most active sports sponsors. The company spent 10.7
million dollars on sports sponsorships during the 2024-25 season.
The platform
extended its deal with Dutch club AZ Alkmaar last year and signed with
Nottingham Forest FC in
August 2025. The company maintains sponsorships with clubs in England’s Premier
League, Germany’s Bundesliga and Italy’s Serie A.
“Teaming
up with Ligue 1 most prestigious clubs – Monaco, Lille, Marseille and Lyon –
will help us enhance the sense of community and engagement central to both
football and investing,” said Valerie Kalifa, eToro’s Director of
Marketing for France.
eToro’s
expanding football presence comes as betting brands face tighter advertising
restrictions in some European markets, creating opportunities for financial
services platforms to fill sponsorship gaps.
The
information emerged in the same week that the fintech announced
layoffs affecting 7% of its global workforce, while the share price reacted
by falling to record lows.
This article was updated at 12:00 PM CET to include information about eToro’s partnership with BWT Alpine Formula One Team, which was announced after initial publication.
This article was written by Damian Chmiel at www.financemagnates.com.
—
— CONTENT NOT MODERATED BY G6
— Please be careful with this content. If you don’t think it should be here, please get in touch with us at [email protected]
