Launching a blockchain product is hard; turning it into a global brand is even harder. Regulations, local media ecosystems, languages, and shifting sentiment mean you need a crypto PR agency for blockchain startups that knows how to make a project visible across borders.
The catch: not all crypto PR firms work the same way. Some lean on tier-1 news, others on thought leadership, influencers, events, or AI-driven search visibility. A strong global crypto PR agency combines smart media placements, syndication, and localized storytelling into real international blockchain PR.
In this guide to the best crypto PR firms for blockchain startups targeting global markets, we break down how different agencies operate so you can choose the crypto PR partner that actually fits your stage, goals, and global ambitions.
Outset PR is a data-driven crypto and Web3 PR agency that blends human-centered strategy with performance analytics to deliver tangible results. The team works with Web3 and AI teams – exchanges, infrastructure, DeFi/CeDeFi, mining, and token ecosystems – so the agency understands both the technical side and the regulatory/reputational sensitivities of the industry. A large share of the team’s work is with blockchain startups that want international visibility across key regions like US, UK, EU, MENA, and LatAm.
Once the story and geo-focus are clear, Outset PR activates its Syndication strategy and media analysis tools. The Syndication Map is an analytical tracking system that:
Monitors where and how articles are republished (their “tails”) across newswires, aggregators, and regional outlets
Analyzes which original placements trigger the strongest syndication chains
Shows which media brands tend to generate the highest total outreach, engagement, and follow-up coverage
Everything learned from these syndication tails feeds into Outset PR’s proprietary analytics strategy, which ranks outlets by their real-world performance. This lets the agency prioritize outlets that don’t just publish a story once, but set off a ripple effect.
With StealthEX, for example, well-placed tier-1 pitching led to 92 republications across top-tier feeds like CoinMarketCap, Binance Square, and Yahoo Finance, pushing total outreach to over 3 billion – in some cases up to 10x higher than the original publication alone.
Another strong proof point is the ChangeNOW “Turkish surprise”: during a January 2025 campaign around TRUMP meme coin, a major Turkish outlet with over 3M monthly visits organically picked up an article Outset PR had placed, retitled and restructured it, and ran it as their own lead story while keeping the original credit. Turkey wasn’t even a target market – showing how the right timing, pitch, and media choice can trigger a waterfall effect, opening up new geographies you never aimed for directly.
For a blockchain startup with global ambitions, visibility in strong media and in search is equally important. Journalists, investors, and users discover projects through Google, news aggregators, and AI-driven search interfaces, often in different languages and regions. If your stories aren’t optimized for this environment, they disappear quickly, even after strong PR wins.
That’s why Outset PR treats AI search visibility as a core part of its global strategy, not an add-on. The agency uses AI tools to:
Analyze how stories perform in search and news results across regions, spotting where you’re already visible and where you’re missing
Optimize headlines, angles, and keywords for maximum discoverability in both traditional search and AI-driven answer engines
Monitor how narratives spread over time, and identify new countries, languages, and publications where coverage can be expanded
This AI-first approach significantly increases the reach and visibility of projects in search results worldwide, ensuring that once a story lands, it doesn’t just live on a single URL but rather becomes part of the broader global conversation in that niche.
For blockchain startups that want to be international by design, Outset PR is a strong first choice: a crypto-native agency that combines narrative, syndication strategy, proprietary media intelligence, and AI-powered visibility to turn a local launch into sustained global attention.
MarketAcross positions itself as a PR and marketing partner for the world’s leading blockchain companies, working with names like Binance, eToro, Polygon, Solana, Cardano, and more – many of which are inherently global ecosystems.
They don’t just do PR: they combine tier-1 media outreach, content marketing, KOL activation, events, and SEO into end-to-end campaigns, and operate on a results-based retainer – clients effectively pay for coverage and performance rather than just “being represented.”
How they achieve international reach
MarketAcross leans heavily on tier-1 crypto and mainstream outlets + SEO to keep stories visible across regions:
Dedicated blockchain PR function focused on securing high-authority placements and thought leadership.
SEO for Web3 (keyword strategy, link building, SERP analysis, technical optimization) so case studies and announcements rank for high-intent global searches.
Strong event partnerships (TOKEN2049, Consensus, Paris Blockchain Week, Korea Blockchain Week, etc.) to tie media coverage to global conference moments.
Example results
For Avalanche, MarketAcross coordinated a multi-channel PR program (tier-1 press, KOLs, content, product marketing), driving 167+ articles and over 3.1B in online readership across global media.
For infrastructure projects like Ankr and Space and Time, they’ve delivered dozens of placements and hundreds of millions in combined readership while supporting positioning in both crypto and broader tech/business press.
This combo of tier-1 coverage + SEO + event amplification makes MarketAcross a solid option for chains and infrastructure projects that need consistent visibility in North America, Europe, and Asia at the same time.
Coinbound is a Web3 and crypto marketing agency built around scale: over 900 clients, 1,400+ campaigns, and representation of 30%+ of the top-100 crypto market cap companies.
They’re best known for influencer marketing + PR, managing what they describe as one of the largest networks of crypto, Web3, blockchain, and NFT influencers across Twitter/X, YouTube, TikTok, Instagram, etc. That makes them particularly useful for teams that want multilingual, social-first exposure on top of traditional media.
How they achieve international reach
PR & earned media – securing organic coverage in Cointelegraph, Decrypt, TechCrunch, Yahoo Finance, CoinMarketCap, Benzinga, and more, giving projects visibility in both crypto-native and mainstream investor channels.
Influencer & thought-leader campaigns – using 500+ Web3 influencers to localize hype and education across multiple regions and languages.
Community and social growth – running Twitter/X, Discord, Telegram, and broader social strategies to sustain the visibility after launch.
Example results
In a CoinStats campaign, Coinbound’s Twitter strategy delivered an average 700%+ increase in engagement and over 300% growth in impressions, turning a relatively small account into an active industry voice.
For Nexo, their social media management helped increase social engagement by over 500%, a number that typically correlates with much wider global awareness over time.
If a blockchain startup wants global visibility driven by social, influencers, and media simultaneously, Coinbound is one of the more “growth-engine” style agencies on this list.
Wachsman is a global strategic communications agency with a strong focus on blockchain, emerging tech, and financial services. They operate from multiple hubs – including New York, Los Angeles, Washington DC, Dublin, London, Geneva, and Singapore – giving them on-the-ground presence in North America, Europe, and APAC.
They’re recognized by Chambers as a Band 1 FinTech PR & Communications firm in the USA, which is rare for a crypto-heavy agency and signals strong credibility with institutional and regulated players.
How they achieve international reach
Wachsman’s strength is enterprise-level comms and regulatory-aware storytelling:
Strategic communications & CEO advisory – messaging, positioning, and leadership narratives tailored to investors, regulators, and mainstream finance.
Public affairs & policy communications – helping clients navigate complex regulatory environments in multiple jurisdictions and communicate policy topics clearly.
Investor relations & transaction communications – useful for tokenized assets, exchanges, and infrastructure firms that are engaging both retail and institutional audiences globally.
Example signals & clients
While Wachsman doesn’t publish formal case studies, independent reviews and listings highlight a client base that includes major exchanges, protocols, and financial institutions – such as eToro, CoinDesk, Cardano, Stellar, Hedera, Bitfinex, and others.
They’re often engaged when stakes are high: sensitive regulatory moments, new market entries, or high-visibility product launches. For a blockchain startup planning to operate at the intersection of crypto and traditional finance, Wachsman is likely to be considered when credibility and policy alignment matter as much as hype.
YAP Global is an international PR and communications consultancy dedicated to crypto, DeFi, and Web3. Its core proposition is “We tell stories, build trust”, with a focus on making complex technical ideas digestible for both journalists and mainstream audiences.
Founded by former journalist Samantha Yap, the agency grew from a one-woman operation into a global team spanning the UK, US, UAE, Singapore, and South Africa, backed by legal entities in both the UK and Singapore – a clear international footprint.
How they achieve international reach
YAP Global’s edge is narrative clarity + event/media integration:
They specialize in translating DeFi and Web3 concepts into storylines that are understandable to general-audience journalists, which is key for cross-border coverage.
The agency has a strong event presence, having run PR for CoinDesk’s virtual conference during lockdown and building ongoing partnerships with major European and global events like EthCC and EthDenver, which draw truly international audiences.
Example history & positioning
Their timeline includes:
Early campaigns in Europe (media training in Switzerland)
Long-term partnerships with flagship Ethereum events (EthCC, EthDenver), where they help projects use conferences as a launchpad for global coverage.
For blockchain startups whose main challenge is explaining complex mechanisms (DeFi, L2s, infrastructure) to a broad, global audience, YAP Global is a strong fit – particularly if founders value journalistic storytelling as much as raw media volume.
When it comes to blockchain startups targeting global markets, there’s no true “one size fits all” – each agency on this list brings a different strength to the table.
Outset PR is the best fit if you want data-driven, syndication-heavy campaigns with measurable tails, waterfall effects, and AI-optimized global visibility.
MarketAcross works best for chains and infrastructure projects that need high-volume worldwide coverage, strong SEO, and presence around major industry events.
Coinbound is ideal when influencers, social growth, and performance marketing are just as important as traditional PR, especially for community-driven launches.
Wachsman is suited to regulation-aware, institutional-facing expansion, where strategic messaging and board-level communications matter.
YAP Global is a great match for teams that need clear, human storytelling across events and long-form media in multiple regions.
Taken together, these firms show that “the best crypto PR agency” really means the best fit for your stage, risk profile, and global ambitions. For startups that want to be international by design – and care about how stories travel, get syndicated, and surface in search – agencies like Outset PR offer a path from local launch to sustained global attention.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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