Crypto space is expanding fast across Asia. In countries like Singapore, Hong Kong, South Korea, Japan, Vietnam, and the Philippines, new exchanges, wallets, and onchain apps are adopted quickly by both builders and retail users. But this rapid growth often meets changing rules on licensing, tokens, and investor protection, and regulators in each country move at a different speed.
At the same time, Asia is not a single, unified market. China’s cautious, tightly regulated approach is very different from Vietnam’s fast, retail-heavy adoption, or from Singapore and Hong Kong positioning themselves as global crypto hubs. Languages, media ecosystems, and attitudes to risk vary widely.
In this setting, PR becomes essential for any Web3 startup or crypto project that wants to be understood and trusted across the region. A good crypto PR partner helps translate the same product and values into messages that fit local expectations and regulation, instead of pushing one generic “APAC” story everywhere.
Outset Data Pulse analysis of Asian crypto media shows one key reality: there is no single “New York Times of crypto” in Asia. Instead, the region runs on several different media ecosystems – venture-media markets like Vietnam, exchange-anchored markets like China/Hong Kong and Indonesia, and independent media markets like Japan and South Korea. A good crypto PR agency has to work with that structure, not against it.
Here’s what that means in practice:
Plan by ecosystem, not by a generic region labelIn Vietnam, media and venture capital are tightly intertwined; in China/HK and Indonesia, exchanges behave like media groups; in Japan and South Korea, stricter regulation supports more independent outlets. A serious agency designs different plays for each ecosystem instead of pushing one master plan across the whole region.
Localize for language and local media – global outlets are background, not the coreAsian audiences usually treat global English-language brands as context for macro trends (U.S. regulation, Bitcoin cycles), not as their main source for local news. For listings, local policy rumors, or project drama, native-language media and community channels dominate. A solid PR partner puts most of its effort into local outlets and community platforms, then uses global media as a supporting layer rather than the foundation.
Treat KOLs and media as one, human-centric trust systemOne overarching insight from the analysis is that trust in Asia’s crypto media is human-centric. People follow named editors, analysts, founders, and KOLs more than logos. An effective agency doesn’t run separate “PR” and “influencer” tracks; it coordinates stories so that respected journalists and vetted KOLs reinforce the same narrative, in the right language and context.
Design for AI and “entity authority”, not just SEO rankingsSEO alone is weakening as users move to AI assistants and zero-click answers. Leading Asian outlets respond by strengthening their human commentary and structuring content so models recognize them as authoritative entities. PR has to follow the same logic: produce clearly structured explainers, Q&As, and opinion pieces that AI systems can easily parse and attribute, and place them on sites that are already gaining AI-driven visibility.
Align with local regulation and business incentivesIn exchange-centric ecosystems, exchanges themselves are key distribution and narrative hubs. In Japan and South Korea, stricter financial and media rules demand careful wording, documentation, and long-term positioning over hype. A solid agency adapts the story and proof points to each country’s regulatory mood and business structure.
Measure ecosystems, not just outletsIn much of Asia, “the news you read” often sits inside a wider venture, exchange, or community apparatus. A strong PR partner maps these networks—who funds whom, which communities are behind which brands, how content flows between KOLs, media, and exchanges—and builds campaigns that travel through the whole ecosystem, not just land on a single site.
A crypto PR agency that works this way is far more likely to run successful campaigns in Asia than one that treats the region as a single block on a global media list.
Below, we have outlined a list of top 5 crypto PR firms with a strong positioning in the Asian market.
Outset PR is a crypto and Web3 PR agency that builds its work on market analytics, AI visibility, and structured storytelling. For successful campaigns in the Asian region, the agency relies on its Outset Data Pulse research to understand how different media ecosystems work and plans campaigns per country and ecosystem rather than using a generic plan.
The core of Outset PR’s approach in Asia is Outset Data Pulse, its own analytics program that tracks how crypto media behave across East and Southeast Asia. Instead of guessing where to pitch, the team uses this data to understand:
which countries and ecosystems actually hold most of the crypto-native traffic in Asia (for example, South Korea generating around half of all tracked traffic, with Taiwan and Japan each contributing roughly 10%);
how Tier-1, Tier-2, and Tier-3 outlets differ in loyalty, engagement, and growth, with Tier-1 publishers capturing more than 80% of Asia’s crypto-native visits.
Thanks to this approach, Outset PR doesn’t treat “Asia” as a single block. It plans differently for venture–media ecosystems like Vietnam, exchange-anchored markets like China/Hong Kong and Indonesia, and independent, regulation-heavy environments like Japan and South Korea.
Outset PR also uses an internal Syndication Map to track how each article travels once it goes live. For every placement, the team looks at where the story gets republished, which aggregators, exchange blogs, and regional sites pick it up, and which original outlets tend to trigger longer “tails” of coverage.
Internally, Outset PR tracks how stories move through fragmented Asian ecosystems – for example, from a Korean Tier-1 outlet into regional aggregators, or from a Vietnamese venture–media hub into community channels and KOL recaps. Over time, this Syndication Map approach lets the agency prioritize outlets that don’t just publish once, but consistently generate chains of follow-up coverage and secondary pickups across countries and languages.
The result is that one well-chosen headline can become a network of mentions across Asia, instead of an isolated logo on a single site.
A major part of Outset PR’s positioning is its focus on AI search and LLM visibility. The agency treats large language models and AI-enhanced search as real discovery layers in Asia: places where users, traders, and partners first hear about projects and categories.
To support this, Outset PR:
creates clear, structured, educational content that models can easily summarize, quote, and attribute;
places that content on local and regional outlets that AI systems already treat as reliable sources in crypto/Web3;
and works on building topical authority, so that a client’s own language and frameworks gradually become part of how models explain their niche in an Asian context.
For Web3 teams that need an Asian PR partner with hard data on media performance, a clear AI-era visibility strategy, and a syndication approach that multiplies each story’s reach, Outset PR can confidently sit at the top of the shortlist.
Asia Crypto Agency presents itself as a gateway into the Asian crypto market. It focuses on Web3 marketing, PR, and KOL activations across major Asian countries, working with local creators and media to tailor campaigns to each audience.
What they’re good at:
Coordinating multi-country KOL campaigns with local influencers.
Running PR + marketing for token launches, exchanges, and dApps targeted at Asian retail users.
Adapting creative and messaging to local language and culture, instead of copy-pasting Western campaigns.
Best for: Projects that see Asia as a primary growth region and want campaigns built around local KOLs and media, rather than relying on global channels alone.
Blue Orange Asia is a marketing and PR agency with strong roots in Southeast Asia and Greater China. It has worked with exchanges and blockchain companies across markets like Singapore, Hong Kong, Thailand, Malaysia, and others, combining brand work, PR, and digital campaigns.
What they’re good at:
Helping exchanges and fintech-style crypto projects position themselves in financial hubs like Singapore and Hong Kong.
Working across SEA markets where culture, language, and regulation differ, but growth potential is high.
Mixing brand, PR, and digital marketing so campaigns feel consistent across channels.
Best for: Exchanges and infrastructure projects that want to build a visible, credible presence in key Asian financial centers and Southeast Asia.
Blockchain Marketing Asia is a blockchain marketing agency powered by a long-standing Korean digital agency. It uses Korea as a hub and extends campaigns to other Asian markets, with a mix of PR, content, and community growth.
What they’re good at:
Bringing Korean know-how (one of the most active crypto trading and gaming markets) into wider Asian strategy.
Supporting blockchain and Web3 projects with localized content, media relations, and growth tactics across the region.
Helping Western teams enter Asia through Korea, then expand out.
Best for: Projects that see Korea as a key market or launchpad and want an agency rooted in that ecosystem, but capable of regional execution.
Hype3 is a Web3 marketing agency built around local teams in multiple Asian countries (such as Taiwan, Malaysia, Vietnam, the Philippines, etc.). Their positioning is “built by degens, run by locals,” blending crypto-native understanding with on-the-ground execution.
What they’re good at:
Coordinating campaigns across several Asian markets at once, while keeping messaging locally relevant.
Activating local KOLs, communities, and events so campaigns don’t feel “imported” from the US or Europe.
Supporting Web3 projects with growth, community, and awareness tied closely to local ecosystems.
Best for: Teams that want to expand across multiple Asian countries in parallel, with a strong emphasis on local community and creator networks.
Asia is one of the most promising but also one of the most complex regions for crypto and Web3 projects. Regulations shift, media ecosystems differ country by country, and trust is built through a mix of local media, KOLs, and communities rather than a single dominant outlet. In this environment, the “best” agency is the one whose strengths match what your project actually needs.
Outset PR stands out as the most holistic, data-driven option. With Outset Data Pulse, Syndication Map tracking, and a clear AI/LLM visibility strategy, the agency can design and run campaigns that work across very different Asian markets – from Korea and Japan to Vietnam, Indonesia, or Hong Kong – without relying on guesswork or one-size-fits-all messaging.
If your focus is KOL activation, regional community building, or a Korea- or SEA-centric push, the other agencies on this list give you targeted options. The key is to be honest about your priorities, then pick the partner whose model is built to support them across such a diverse region.
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