Adyen, a global financial technology platform, has disclosed
a collaboration with Vapiano, an Italian restaurant group, aimed at augmenting
the customer experience.

Through this partnership, Adyen intends to bolster the
checkout process at Vapiano by affording guests the ability to tailor their
checkout experiences and avail themselves of mobile phone-based food orders
using digital wallet payments.

Mobile Ordering Demand and Payment Options

The decision to embark on this collaboration stems from a
pilot initiative undertaken at one of Vapiano’s London establishments, where
analysis revealed that 80% of orders were executed through a mobile ordering
platform accessed via customers’ phones.

This pilot emphasized a growing demand for expedited and
streamlined ordering services, while concurrently underscoring the scarcity of
payment options accessible to patrons.

$ADYEN partners with global Italian restaurant group VapianoAdyen will enhance the customer experience by enabling mobile ordering and offering a wider range of payment options. A successful pilot in a London branch showed high demand for mobile orders but limited payment… pic.twitter.com/JfhRYEHHZU

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Meanwhile, Adyen
has partnered with Cotti Coffee, as Finance Magnates reported. The firm
is extending the coffee chain’s reach to Canada, Australia, Japan, Singapore,
and the UAE. Cotti Coffee, known for its quality and affordability, celebrates
its 7,000th store globally, expanding to 28 countries since its flagship
opening in October 2022.

Initiative Addresses Payment Preferences

Adyen’s financial technology platform emerges as a
facilitator for Vapiano to enrich its digital capacities, offering a pliable
service framework and an expanded array of payment modalities. This initiative
aligns with prevailing trends towards payment versatility.

As corroborated by
recent consumer research conducted by Adyen, wherein 54% of respondents
expressed potential willingness to abandon the checkout process if their
preferred payment method is unavailable. Additionally, 27% of consumers indicated
the cessation of carrying a physical wallet, further accentuating the shift
towards digital payment preferences.

This article was written by Tareq Sikder at www.financemagnates.com.

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