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Have you ever found it hard for your sales team to close deals because they can’t meet a customer’s needs?

Don’t worry; this isn’t unheard of! It can be challenging to understand your target audience, resulting in lost sales and frustrated sales reps.

Hi! My name is AJ! I recently sold my business for multiple seven figures. And after spending years owning a business, my focus has shifted to offering advice to entrepreneurs like YOU.

I didn’t build a successful business overnight. It came with several failures and lessons. One was the importance of customer relationship management and big data integration!

If you’re ready to learn how to utilize data to drive future business decisions, boost sales, and improve productivity, follow along with me as I break down what big data is and how you can use it to your advantage!

Key Takeaways

Related Reading: Best CRM for Small Businesses

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What is CRM?

What is CRM? Customer relationship management (CRM) is a software system businesses use to manage and track customer interactions and relationships.

Companies use CRM systems to analyze the behavior of current and prospective customers.

Usually, sales teams use CRM platforms because the software stores vital customer data.

As a result, sales reps learn more about who they’re selling to and create better, more personalized sales pitches that lead to more sales.

A CRM system stores customer behavior and other statistic in a centralized location, making it easy for team members to view and utilize said data.

CRM data entry is simple too. Sales reps can easily enter customer information by using a form or an automated process after each customer interaction.

And although sales teams primarily use CRM software, other departments, such as marketing and customer service, find this technology beneficial.

There are numerous advantages to using a CRM system besides building in-depth customer relationships.

Keep reading to discover what I mean!

Benefits of CRM

Customer relationship management (CRM) platforms are extremely beneficial, so much so that I could write an entire article on this subject alone!

The primary CRM benefit is that they make businesses more profitable by helping them close more deals and nurturing customer relationships.

How does a CRM do this? Here’s how:

CRMs collect, store, and analyze hundreds of thousands of customer data points.CRMs automate repetitive tasks so sales teams can focus on other tasks.CRMs improve customer satisfaction rates by creating 360-degree customer profiles.CRMs encourage more sales because teams can easily create targeted marketing campaigns.CRMs encourage more loyal customers because teams can offer personalized and customized services.

CRM software gives businesses access to SO much information.

And although this may sound overwhelming, CRMs do an excellent job organizing this data so teams can use it effectively.

Lastly, CRM systems give leaders an in-depth look at the major and minor business aspects, ensuring systems are optimized, and employees work efficiently.

Pro Tip #1: Remember, while collecting big data can provide valuable insights, respecting user privacy and following data protection regulations is essential.
– AJ Silber

What is Big Data?

“Big data” refers to the incredible amount of information a business collects from online and offline sources.

Some of these sources include the following:

WebsitesSocial media networks (Instagram, Facebook, TikTok, etc.)Mobile appsSoftwareDocumentsComputer logsSensor networks

Big data is practical because it offers a ton of information to a business. However, what’s more significant is what businesses can accomplish using this data.

For instance, big data analytics allows companies to make data-driven decisions to push sales, revenue, etc., forward.

With big data technologies, most companies simply guess about upcoming steps and correct paths that will drive success.

Simply put, big data provides intelligence most businesses could only dream of before. As a result, these companies can make better decisions!

Benefits of Big Data

Big data offers many benefits to businesses, especially when paired with a CRM system.

Here are some noteworthy advantages:

Data-Driven Decisions

Integrating big data eliminates the need for guesswork.

Therefore, businesses can make informed decisions based on actual data, increasing the chances of success and reducing costly mistakes.

Improved Efficiency and Operations

By analyzing big data analytics, companies can identify more efficient ways of doing things, saving time, and reducing costs.

Finding more efficient practices could be anything from adjusting workflow processes to reducing energy consumption.

Better Understanding of Customers

Big data can provide a more comprehensive picture of customers, helping businesses understand their needs, wants, and behaviors.

Teams can use customer data to do the following:

Improve marketing effortsPersonalize each customer experienceEnhance customer loyaltyTrack customer behaviorIncrease customer engagement

Identifying Trends and Patterns

Through big data analysis, businesses can spot trends, patterns, and correlations that might otherwise go unnoticed.

Finding trends can prove instrumental in business aspects such as:

Developing new productsPredicting demandStaying ahead of the competitionImplementing an effective marketing strategy

Risk Analysis

Lastly, when you integrate big data, it can help your team assess risk and predict issues before they arise, allowing you to mitigate potential problems.

Integrating big data with CRM systems is a game-changer for small businesses, enabling them to leverage the power of data to drive growth, customer satisfaction, and profitability.

Where Does Big Data Come From?

Big data can be sourced from a myriad of channels, both online and offline.

For example, when companies source big data from online outlets, it comes from digital interactions such as:

Social media activityWebsite browsing patternsSearch HistoryEmail communicationsMobile app usage

On the other hand, you can also source data from offline outlets.

These offline sources include the following:

Customer feedback formsSurveysPoint-of-sale transactions

As you can see, companies can collect big data through several methods.

However, the most common way is by using data collection tools such as:

Web analytics platformsCustomer relationship management systemsSocial media tracking tools

These tools can capture a wide array of data, ranging from user behavior on a website to customer interactions on social media channels.

Further, many businesses are leveraging Internet of Things (IoT) devices, like smart appliances and wearables, to collect big data.

These devices generate constant data about user behavior and environmental conditions, providing actionable insights that companies can use to improve their products, services, and operations.

Big data analytics are available in several places! And every sized company can take advantage of this information.

Pro Tip #2: The key to successfully using CRM and big data lies in consistently analyzing and updating your strategies based on the insights you gain.
– AJ Silber

How do Big Data and CRMs Help Small Businesses?

Big data and CRM software are interconnected because a CRM platform draws value from big data!

As a result, this enables companies to do things they never thought imaginable.

Let’s look at ways big data CRM systems can help businesses!

Better Customer Understanding

First, big data analytics and CRM software help you better understand customers (potential and existing).

These tools collect several kinds of information that help your team understand who they are selling to better.

What types of ads do certain people respond to? Where do they shop? What’s the best way to connect with them?

Your CRM analytics and big data help you answer all these questions and more!

And when you understand customers, you create personalized campaigns that increase sales!

Predictive Modeling

Predictive modeling is essential for any business.

It helps teams anticipate trends, demand patterns, and more.

Big data and CRM software can help you create predictive models using customer information, such as purchase history and website usage behavior.

These predictive models allow companies to forecast what will happen in the future.

Your team can then use the information to inform their decisions and take corrective measures when needed.

That way, you ensure your business strategy and marketing techniques align with what your customers want.

Getting Personal With Customers

Big data and CRM help you provide a personal experience to customers.

Your team can use customer data to create tailored email marketing campaigns or follow-up messages resonating with specific target audiences.

Creating a personalized experience helps build customer trust and loyalty, increasing revenue and customer satisfaction!

Why is creating a unique customer relationship with every qualified lead essential?

In today’s age, consumers value a pleasant shopping experience.

And when that experience makes a person feel unique and tailored, it is even more attractive.

Therefore, it’s crucial to understand customer contacts and learn how big data can help your team understand what they’re looking for at each step in the sales process.


Benchmarking helps companies measure progress and evaluate performance.

It’s an effective way to track, compare, and analyze data to identify areas of improvement.

Big data CRM systems can help teams monitor customer value and engagement metrics over time to recognize patterns.

Teams can use these patterns and information to benchmark future campaigns and strategies.

Then, teams understand what they’re working toward, giving them a target to aspire to.

Setting benchmarks is more effective than setting goals without direction.

Unorganized goals and unrealistic targets can actually unmotivate teams because they view these goals as impossible and give up more quickly.

Therefore, setting benchmarks based on previous performances is more effective!

Market Analysis

Big data can help teams understand industry trends, customer needs, and other market insights.

Analyzing market conditions helps business owners identify growth areas or opportunities for improvement.

For example, let’s say you have a store in a particular area.

By leveraging big data systems, you can track customer purchases over time to better understand demand and identify new product categories or services that customers are interested in.

These insights can help you adjust your store’s products to increase sales, offer promotions for underperforming items, or even move into a different market altogether.

Big data and CRM tools make analyzing markets quickly and accurately WAY easier!

Drive Revenue and Growth

Businesses want to increase growth and revenue.

Big data CRM systems allow companies to prioritize leads and resources more efficiently, giving them a competitive edge in their respective markets.

Assigning resources correctly can significantly reduce time-to-sale cycles, leading to more closed deals and higher profits!

And when businesses invest in data-driven systems, they can identify opportunities for growth more quickly and effectively.

As a result, sales teams can easily track different customer segments or touchpoints to increase sales.

How to Use CRM Big Data

If integrating big data technology into your CRM sounds intimidating, don’t worry; I’ve got you covered!

While it may seem difficult, incorporating big data techniques isn’t bad when you have the right steps.

To make the most of CRM and big data, follow these steps:

Integrate Your Data

Start by integrating your data sources into your CRM.

These data sources may include the following:

Website analyticsSocial media interactionsCustomer service data

Integrating data sources will provide a holistic view of your customers.

Segment Your Customers

Next, use the collected data to segment your customers into different groups.

These segments can be based on their behavior, preferences, or demographic information.

When you segment customers into smaller groups, it allows for targeted marketing and sales efforts.

Analyze the Data

After that, you must utilize analytical tools within your CRM to analyze the data and gain insights.

While doing this, look for patterns and trends that can direct your strategy.

Create Personalized Campaigns

Use the insights derived from the data to tailor your marketing and sales efforts to individual customer segments.

These efforts could include personalized emails, targeted ads, or custom offers.

Measure and Adjust

Finally, continuously measure the impact of your efforts and adjust as necessary.

You can measure and adjust your efforts through A/B testing, tracking key performance indicators (KPIs), and regular data reviews.

How CRM Can Help You Analyze Big Data

Analyzing a bunch of data can take forever (trust me, I’ve tried).

Fortunately, a CRM platform can help you and your team understand what’s happening in each department of your operations.

CRM software packs a powerful punch when it comes to analyzing and understanding big data.

The ability to gather, integrate and analyze customer-related data from various sources is a crucial feature of CRM software, making it an ideal tool for companies looking to harness the power of big data.

CRM software can aggregate data from social media, emails, customer service interactions, and sales records.

As a result, you can create a comprehensive view of your customer.

This consolidated customer view enables businesses to identify patterns and trends in each customer’s experience, preferences, and needs.

By leveraging this data, businesses can make more informed decisions about their marketing and sales strategies.

Further, CRM software comes with advanced analytical tools, which can help businesses do the following:

Predict future customer behaviorsIdentify opportunities for upselling and cross-sellingForecast salesEvaluate the effectiveness of marketing campaigns

These predictions and insights can be invaluable for businesses looking to improve customer satisfaction, increase sales, and grow their customer base.

With a CRM platform, analyzing and understanding big data becomes less daunting and more of an opportunity for businesses to drive growth and profitability!

How Does AI Boost Big Data?

Artificial Intelligence (AI) supercharges big data by simplifying the collection, organization, and analysis processes.

Artificial intelligence systems can swiftly process large volumes of data, spotting trends and patterns which might be impossible for humans to detect.

Also, these systems learn from their analysis, refining their models and predictions over time for enhanced accuracy.

AI can leverage machine learning algorithms to predict outcomes and behaviors based on historical data.

For instance, AI can predict customer buying behavior, detect fraud, or forecast market trends with a degree of precision that significantly outperforms traditional methods.

Additionally, AI enhances businesses’ ability to personalize their customer interactions.

By synthesizing vast amounts of data, artificial intelligence can provide insights into individual customer preferences, enabling companies to tailor their offers and communications for each customer.

In the long run, this improves customer satisfaction and loyalty.

Lastly, AI can automate routine tasks, enabling your team to focus on more strategic initiatives.

AI technology helps eliminate human error, increase operational efficiency, and drive cost savings.

With AI, businesses can turn big data into actionable insights, boosting their decision-making capabilities and overall performance.

Wrapping Things Up!

Big data is ALL the information your company collects as it relates to your potential and existing customers!

And with CRM software, you can gain even more from this data, leading to better relationships, more sales, and productive teams.

Big data and customer relationship management software allow you to create a better customer experience, understand each customer’s behavior, and implement more personalized campaigns!

How will your company utilize big data and CRM software? Let us know in the comments section below!

And good luck finding the best CRM software for your business needs!

The post Big Data and CRM: Guide for Small Businesses appeared first on Small Business Bonfire.

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