eToro has expanded its partnership with Moneyfarm to
introduce a Cash ISA for UK customers. The product is designed to offer a
competitive return on cash held within the ISA. It aims to provide a flexible
saving option alongside eToro’s existing investment accounts.

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The launch comes at a time when the role of Cash ISAs in the
UK savings landscape is drawing new scrutiny. IG
recently launched its “Save Our Stock Market” campaign, arguing that the
shift of savers into tax-advantaged Cash ISAs weakens domestic equity markets.
IG’s policy proposals include ending new Cash ISA openings and reducing the
allowance to push more savings toward shares.

eToro Launches Cash ISA for UK

Dan Moczulski, eToro’s UK Managing Director, said the
product offers a “market-leading rate” and may suit customers who prefer to
hold cash until “the right opportunity” to invest. He added that the Cash ISA
complements features such as stock-back rewards and recurring investments.

Eligible eToro UK clients will be able to access the Cash
ISA until 31 December 2025. The account offers a 4.67% AER for the first year,
combining a 3.87% variable base rate with a fixed 0.8% boost on the first
deposit or transfer. A minimum deposit of £500 or transfer of £15,000 is
required.

eToro Offers Integrated Savings and Investments

eToro said the Cash ISA responds to growing demand for
“transparent, high-yield cash solutions” that sit next to investment accounts.
The ISA is held in Qualifying Money Market Funds and works alongside the
platform’s Stocks & Shares ISA and Managed ISA. Clients can move funds
between ISA types within the app.

Moneyfarm’s Chief Commercial Officer, Fabio Zampaglione,
said the product reflects a shared aim to provide “smart, flexible financial
products.” He noted that seamless transfers between ISA categories are designed
to help customers manage their money in one place.

UK Government Introduces Reforms to Boost Retail
Investment

The UK government recently introduced the “Leeds
Reforms” to encourage retail participation in financial markets. The
measures aim to increase investment in higher-return products.

The reforms align with IG’s campaign “Save Our Stock
Market,” which highlights concerns over reliance on cash savings and encourages
households to shift funds into investments. Government data show over 29
million adults hold money in low-interest accounts, while equities have
averaged around 9% annual returns over the past decade.

This article was written by Tareq Sikder at www.financemagnates.com.

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