Corpay, a global payments company, was named the
exclusive Global Foreign Exchange (FX) Partner of UFC, the mixed martial arts
organization. This collaboration aims to improve currency risk
management and cross-border payment solutions to UFC’s fans and international
business operations.

The partnership reportedly started with UFC FIGHT
NIGHT in Riyadh, Saudi Arabia, on February 1, 2024. It brings Corpay’s
expertise in foreign exchange services into the spotlight as UFC continues its
global expansion.

Brand visibility

Corpay’s Cross-Border division, which specializes in
improving corporate payments across borders, will now support UFC with
solutions that aim to enhance efficiency and lower payment costs.

Brad Loder, Chief Marketing Officer of Corpay
Cross-Border Solutions, expressed excitement about the collaboration, stating
that being named UFC’s FX partner further strengthens Corpay’s place in the
sports industry.

As part of the agreement, Corpay will prominently feature its branding during select UFC Fight Nights across Asia, Australia, Europe, and the Middle East. The brand will be integrated into the iconic UFC Fight Deck, which surrounds the Octagon with dynamic graphics and animations.

Adverts at Key UFC Events

Additionally, Corpay will be showcased at key UFC
events, such as press conferences and weigh-ins, where the excitement of
upcoming fights builds. One of the most high-profile placements will
reportedly be at the UFC Prep Point, the area where athletes undergo safety
checks before their bouts.

Corpay’s Cross-Border division offers solutions
designed to simplify the complexities of international payments. The company’s
platform provides businesses with tools to manage currency risks and facilitate
seamless cross-border transactions, whether for paying vendors, managing travel
costs, or handling vehicle-related expenses.

This article was written by Jared Kirui at www.financemagnates.com.

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