eToro and IC Markets separately announced
platform and branding updates, with eToro introducing artificial
intelligence-powered investing features and IC Markets preparing to migrate its
website to a new domain.

eToro Expands Platform with AI Features

eToro introduced a
redesigned mobile app alongside new products that add AI capabilities, active
trading tools, crypto self-custody, and an expanded developer ecosystem. The
announcements also included a refreshed brand with a new logo and the tagline,
“Know better.”

The new mobile app is centered on Tori,
eToro’s AI assistant, which
provides portfolio updates, market signals, and explanations of price
movements. The assistant will also be available through WhatsApp and Apple
Watch, allowing investors to receive updates outside the mobile app.

Commenting on the
launch, Yoni Assia, Co-founder and CEO of eToro, said the company’s AI is built on “the real decisions
and track records of millions of investors.” He added that combining AI
with the platform’s community is intended to help investors make decisions with
“greater knowledge and confidence.”

The updated app also
introduces sub-accounts for different investment goals and redesigned asset
pages with expanded charting and analytics tools. Alongside the mobile app,
eToro launched eToro Edge, a desktop platform for active traders, and announced
agent-powered portfolios that allow users to build or copy AI agents while
retaining control over their investments.

The company also
expanded its App Store and developer platform and introduced instant
self-custody crypto wallets powered by Zengo, allowing users to create digital
wallets directly through Tori.

Assia said
“agentic trading is accelerating” and the company’s App Store is
“growing fast.” He added that eToro has adopted technologies
including social investing, cryptocurrencies, and AI as part of its efforts to
“levelling the playing field” for retail investors.

IC Markets Announces Website Migration
Plans

Separately, IC Markets said it
will migrate its website from icmarkets.com to ic.com on July 11 as part of a
broader series of planned platform and brand updates.

The broker said its
website and trading platform may experience temporary service interruptions
during the migration, which it expects to complete the same day.

According to the
company, the migration will not affect partners’ referral links or their
functionality. IC Markets also advised clients planning to keep positions open
during the migration to maintain sufficient free margin to reduce the risk of
margin stop-outs.

This article was written by Tareq Sikder at www.financemagnates.com.

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