eToro (NASDAQ:
ETOR) rolled out
crypto deposits in the United Arab Emirates (UAE), joining a handful of
platforms in the region to let users move digital assets from external wallets
and exchanges. In addition, local traders can benefit from the stock cashback
program, the same one the company introduced in the UK and Europe a few weeks
ago.

eToro Sweetens Crypto
Deposits With Stock Rewards in UAE

UAE users
can now transfer nine cryptocurrencies, including Bitcoin, Ethereum, XRP, USDC,
Chainlink, Aave, Uniswap, Polygon, and Fetch.ai, into their eToro Crypto Wallet
before converting those holdings to US dollars for trading across the platform.

To promote
the new feature, the company is offering 1% back in UAE-listed stocks on
conversions, capped at $1,000 monthly through March 31, 2026.

“Many
younger users began investing through crypto, and are now looking for simple,
seamless ways to diversify into other asset classes,” Doron Rosenblum,
executive vice president of business solutions at eToro, said.

Users must
opt into the program and select from a monthly list of stocks trading on the
Abu Dhabi Securities Exchange or Dubai Financial Market.

Digital Assets Generate
Nine-Tenths of Revenue

The UAE
launch extends a broader push by eToro to
funnel crypto gains into traditional markets as digital asset trading dominates
company revenue. Cryptocurrency accounted for $1.91 billion of the
platform’s $2.09 billion in second-quarter revenue, or 91 percent of the total.
Equities and commodities brought in just $114 million during the same period.

Crypto
trades jumped 49 percent year-over-year to 10.7 million transactions in July
and August, with average trade size nearly doubling to $345. Traditional
capital markets activity showed 3 percent growth, reaching 87.7 million equity
and commodity trades with average sizes climbing 4 percent to $273.

The
concentration has held steady through 2025. Crypto represented 93 percent of
eToro’s $3.76 billion in first-quarter revenue before dipping
slightly to 91 percent in the third quarter. Assets under administration
reached $19.7 billion in August, up 77 percent from the previous year, while
funded accounts grew 15 percent to 3.69 million.

Rewards Program Debuts
After European Rollout

eToro first
launched the stock cashback model in the UK and Europe on November 6,
offering 1 percent back in British or European equities when users deposit and
convert crypto to pounds or euros. The promotion runs through the same March
deadline with monthly caps of £1,000 for UK customers and €1,000 for European
users.

The company
expanded eligible cryptocurrencies beyond Bitcoin and Ethereum in both markets,
adding the same seven tokens now available in the UAE. George Naddaf, managing
director of eToro MENA, said more than 90 percent of UAE-based investors
express confidence in the long-term performance of local companies.

“This
will give UAE investors more ways to connect their crypto investments to
opportunities in the local market,” he added.

eToro
entered the UAE market in
November 2023 after receiving approval from the Financial Services Regulatory
Authority of Abu Dhabi Global Market to operate as a broker for securities,
derivatives, and cryptoassets. The platform added over 30 stocks from the Abu
Dhabi Securities Exchange in February 2025, representing 88 percent of the
exchange’s market capitalization.

Deposits Build on Payment
Partnerships

The crypto
deposit feature follows eToro’s September partnership with
Lean Technologies to enable instant AED bank transfers in the UAE. That
integration let users link their eToro account to local banks for deposits
completed in seconds without leaving the app.

Earlier in
November, eToro introduced
a five-dollar monthly Club subscription providing 4 percent cashback, an AI
analyst tool, and higher yields on crypto staking. The company has added local
currency deposit options across European markets and integrated UAE PASS for
streamlined onboarding as part of its regional expansion.

Users must
convert deposits within the promotion period and select stocks from eToro’s
monthly list to receive the 1 percent reward, which gets added directly to
trading portfolios.

This article was written by Damian Chmiel at www.financemagnates.com.

—

— CONTENT NOT MODERATED BY G6

— Please be careful with this content. If you don’t think it should be here, please get in touch with us at [email protected]