eToro has opened crypto trading to residents of New York,
allowing users to buy and sell digital assets alongside stocks, ETFs, and
options on its platform. The move expands the company’s crypto services to 48
U.S. states and follows approval from New York financial regulators.

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Regulatory Milestone Achieved

The company secured both the New York State BitLicense and
Money Transmitter License after years of engagement with state authorities.
These are among the most stringent licenses in the country and permit eToro to
operate fully within the state’s complex regulatory framework.

eToro’s New York launch lands just weeks after CEO Yoni Assia told Finance Magnates the broker is “in a very good position right now to
double down on crypto,” anchored by a new non‑custodial crypto wallet that
houses prediction markets and sits deliberately outside clients’ core portfolios.

Read more: eToro Trading Surges 81% as Investors Pivot from Crypto to Traditional Markets

“New York is the epicenter of financial markets and a hub of
innovation,” said Andrew McCormick, Head of eToro U.S. “Completing our U.S.
footprint here reflects our commitment to broadening responsible access to the
next generation of financial markets.”

Expanding Access to Digital Assets

With the latest approval, eToro can now offer crypto trading
to more than nine million New Yorkers. The platform provides a single interface
for multiple asset classes, supported by educational tools and a social
investing community.

According to eToro’s internal survey, 36% of U.S. retail
investors already hold crypto, and another 17% plan to increase their exposure,
underscoring rising participation in digital markets.

February data show eToro’s clients accelerating back into
capital markets, with trading activity up 81% year-over-year even as crypto
volumes cooled, pointing to a clear rotation in where investors are putting
money to work.

Against that backdrop, the Nasdaq-listed platform ended the month with $17.6 billion in assets under administration and 3.9 million funded accounts, up 13% and 10% respectively from a year earlier, signaling that user
growth and overall balances are still trending higher despite a softer crypto
segment.

At the same time, eToro is trying to deepen its appeal to
long‑term
investors in Europe, where it has just added 250 UCITS ETFs to its line-up. The
new listings tap into booming demand for UCITS‑structured funds, which attracted
a record €330.6 billion of inflows in 2025 and now
sit on €2.57 trillion in assets, and give eToro’s European clients more options to build diversified,
regulated portfolios on the platform.

This article was written by Jared Kirui at www.financemagnates.com.

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