eToro
launched 250 additional UCITS ETFs today (Tuesday), expanding its European
investment offerings as the trading platform faces mounting competitive
pressure from larger brokerages replicating its signature features.

eToro Adds 250 UCITS ETFs

The rollout
targets European clients who increasingly favor UCITS-structured funds for
their regulatory protections and transparency. European UCITS ETF inflows hit a
record €330.6 billion in 2025, pushing total assets under management to €2.57
trillion.

“eToro’s
goal is to open the global markets and make investing as simple as
possible,” said Yossi Brandes, VP of Execution Services at eToro.
“For our European investors, UCITS ETFs are a key gateway to diversified
and cost-effective portfolios.”

The
platform said hundreds more UCITS ETFs will be added in coming months. The new
funds integrate with eToro’s recurring
investment tool, which allows users to schedule automatic purchases at
fixed intervals. Monthly minimums start at $25, and the company is waiving
conversion fees on recurring deposits through March 31, 2026.

The
addition, hovever, comes one day after eToro
announced plans to cut 7% of its workforce globally, a restructuring CEO Yoni Assia said would
“correctly size business needs and support a long-term growth
strategy.”

Rivals Chip Away at Social
Trading Edge

eToro’s
expansion follows a difficult stretch for the publicly traded company. Earlier
this month, Goldman Sachs
downgraded the stock to neutral, warning that competitors are eroding its once-unique position in copy
trading. The bank projects roughly 7% annual revenue growth through 2027, a
modest forecast despite assets under administration surpassing $18 billion in
November.

Shares (NASDAQ: ETOR) have
slumped more than 50% since the company’s May 2025 IPO at $52. The stock tested
levels below $31 this week, after the layoff announcement, marking new lows
since its Nasdaq debut.

“As
demand for these products continues to grow, particularly among our European
clients, we are pleased to announce the addition of 250 new UCITS ETFs, with
hundreds more coming soon,” Brandes said.

Recent Feature Rollouts
Continue

The ETF
push follows other product launches aimed at deepening user engagement. One-third of
eToro trades now occur during 24/5 extended market hours, mirroring growth at rivals like
Robinhood and Interactive Brokers that also offer round-the-clock access.

Last month,
the company launched stock
lending for UK retail investors through a partnership with BNY and EquiLend, bringing
institutional-style passive income opportunities to its customer base.

“Recurring
investments reduce the need to worry about timing the market and help investors
build healthy long-term habits,” Brandes added. “Our new recurring
investment plan is an ideal way to steadily build exposure to ETFs.”

This article was written by Damian Chmiel at www.financemagnates.com.

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