eToro has entered into
a multi-year partnership with Leeds United Football Club, becoming the Official
Trading Partner of the club’s men’s and women’s teams from the 2026/27 season.

The partnership
extends eToro’s existing presence in sports sponsorship. In August 2025, the
platform signed a multi-year agreement to become the Official Trading Partner
of Nottingham Forest, covering the club’s men’s and women’s teams. eToro
also partners with Crystal Palace across its men’s and women’s teams, as well
as four Ligue 1 clubs and Premiership
Men’s and Women’s Rugby.

eToro Adds Leeds Matchday Branding

Stephanie
Wilks-Wiffen, Director of Marketing at eToro, said Leeds United has “a
passionate community of supporters in Yorkshire and around the world”. She
added that the company plans to work with the club on content and experiences
intended to connect with supporters and make investing “feel more open and
accessible”.

Under the partnership,
eToro branding will appear at Elland Road during men’s and women’s first-team
matchdays. The company’s branding will feature on pitch-side LED boards,
stadium screens and interview backdrops. The partnership will also include
digital content and supporter activations.

Football Partnership Aims to Reach Women
Investors

eToro said its
partnership with both Leeds United teams forms part of its broader effort to
make investing more visible and accessible, with a particular focus on
encouraging more women to consider investing.

“Loud Investing builds
on that ambition with a particular focus on women,” the company said, noting
that women remain less likely to invest than men. Through football, eToro said
it aims to make investing “more visible and relatable”.

The financial terms of
the Leeds United agreement were not disclosed.

This article was written by Tareq Sikder at www.financemagnates.com.

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