eToro, a trading and investing platform, has entered into a
new sponsorship agreement with German football club Bayer 04 Leverkusen. The
partnership will begin with the upcoming football season.

This two-year deal designates eToro as an official trading
partner of Bayer 04 Leverkusen. The agreement comes after Bayer 04 Leverkusen’s
successful 2023/24 season, during which the club won both the Bundesliga title
and the DFB Pokal.

Leverkusen and eToro Collaboration

Under the terms of the partnership, eToro will receive
exposure to Bayer 04 Leverkusen’s extensive fan base in Germany and
internationally. The deal includes marketing and educational opportunities,
such as access to players and promotional rights on the club’s online
platforms.

Additionally, eToro will have a notable presence at the
BayArena, with advertising displayed on LED perimeter boards and media
backdrops during match days.

“This is such an exciting time to partner with Bayer 04
Leverkusen, following their incredible success last season,” Stephanie
Wilks-Wiffen, Director of Marketing, UK & DACH at eToro said.

“eToro exists to make investing accessible to everyone, just
as football brings people together regardless of their background. Our
partnership with Bayer 04 Leverkusen reflects our commitment to expanding our
community and connecting with sports fans.”

Enhancing European Partnerships

This partnership adds to eToro’s sponsorship portfolio,
which includes various top sports leagues and teams across Europe. The
company’s sponsorships cover four clubs in the English Premier League, five in
the German Bundesliga, UK Premiership Rugby, Spanish Basketball Liga ACB, and
Rugby Australia.

Recently, eToro also featured an AI-generated advertising
campaign during the Paris 2024 Olympic Games on Eurosport and streams on
discovery+ and Max.

Markus Breglec, Chief Marketing and Innovation Officer at
Bayer 04 Leverkusen, commented: “We are delighted to welcome eToro ‘under the
cross’. Another innovative and global company has found its way to us and would
like to expand its awareness and touchpoints through football in Germany and
internationally with us in the coming years.”

This article was written by Tareq Sikder at www.financemagnates.com.

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