eToro has entered a new sponsorship agreement with
Djurgårdens IF Fotboll, one of Sweden’s “oldest and prominent” football clubs.
The deal includes LED visibility at matches and exclusive hospitality
experiences for eToro’s top-tier clients.

The partnership follows eToro
and Nasdaq’s expansion to provide real-time trading data for more than 210
additional stocks listed on Nasdaq’s Nordic exchanges in Stockholm, Helsinki,
and Copenhagen.

Global retail clients will have complimentary access, making
eToro the first non-Nordic broker to offer this data. Retail participation in
Nasdaq Nordic markets has increased from 7.7% in 2018 to 10.6% in the first
quarter of 2025. Companies listed include Volvo, H&M, Nokia, and Novo
Nordisk.

eToro Expands Operations in Nordic Region

Djurgårdens IF was founded in 1891 and has played a central
role in Swedish football. The club maintains “a large and active fan base.”

eToro said the partnership aligns with its focus on the
Nordic market, where retail investor participation is high. The company
described Sweden as “a true investment hub” and plans to expand its local
offerings, including payment methods and investment products.

eToro Extends Football and Rugby Sponsorship Agreements

Separately, eToro has extended its sports sponsorships
across Europe. The firm signed a
multi-year agreement to become the Official Trading Partner of Nottingham
Forest FC for the 2025/26 season, covering both men’s and women’s teams.

In
2025, eToro began sponsoring Premiership Women’s Rugby, supporting both men’s
and women’s competitions. The company has also extended
its sponsorship of Dutch football club AZ Alkmaar, initially established in
2023, through 2027, including matchday visibility at the AFAS Stadium and
content collaborations with players and events for clients.

The Nottingham Forest partnership comes amid broader changes
in Premier League sponsorship rules. The UK
is preparing to prohibit betting firms from displaying logos on the front of
shirts, currently valued at £101.1 million across 11 clubs, creating
opportunities for non-betting brands like eToro.

This article was written by Tareq Sikder at www.financemagnates.com.

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