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FLOKI is doubling down on utility with a Valhalla MMORPG mainnet launch and new Method partnership aimed at attracting Web3 and traditional gamers.

FLOKI FLOKI traded near $0.00007417 on July 5, up 1.32% over the past 24 hours, according to CoinDesk Research’s technical analysis model. As for the broader memecoin sector as gauged by the CoinDesk Memecoin Index(CDMEME), it is up 1.79% during the same period.

Although FLOKI is often categorized as a meme coin, its ecosystem has long featured gaming-related functionality, including NFT-based characters, play-to-earn mechanics, and token integration for in-game rewards. But the launch of the Valhalla mainnet marks its most ambitious gaming milestone to date.

On June 30, 2025, FLOKI officially launched Valhalla, a blockchain-based game inspired by Norse mythology. The game runs on opBNB, a Layer-2 network designed to enable fast and inexpensive transactions. Players take control of Veras — customizable NFT characters — in a browser-based, turn-based tactical MMORPG that blends combat, exploration, and questing with blockchain-backed rewards. The play-to-earn economy is built around FLOKI tokens, which players earn by completing in-game tasks and winning battles.

To support the game’s rollout, the FLOKI team has committed millions of dollars from its treasury to fund development, marketing campaigns, and in-game incentives. That long-term investment signals the project’s intention to build a sustainable blockchain gaming ecosystem rather than a short-term promotional play.

FLOKI has also partnered with Method, a well-known esports organization recognized for its World of Warcraft dominance. Method will serve as a strategic content partner, producing onboarding materials, game guides, and live coverage to help Valhalla appeal to both traditional gamers and crypto-native audiences. The partnership will include branded jerseys and appearances in gaming tournaments throughout 2025 and 2026, designed to grow Valhalla’s player base and community awareness.

These developments represent a pivotal moment in FLOKI’s evolution, as the project attempts to move beyond its meme origins and establish itself at the intersection of Web3 technology, entertainment, and digital asset ownership.

Technical Analysis Highlights

Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.

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