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Polymarket has launched prediction markets tied to private companies, with Nasdaq Private Market (NPM) serving as the exclusive data provider for market resolutions.The partnership could create a live market signal for pricing unicorns and other private-market assets.

A Pricing Layer for Private Markets

NPM will supply private-market data, while Polymarket provides the trading layer on top of it. Together, the platforms create a real-time pricing signal for private companies. Roughly 1,600 unicorns with an estimated $5 trillion in combined value still sit largely outside public markets, where pricing information is limited and updates are infrequent.

“Prediction markets are one of the most powerful tools we have for democratizing access to financial information,” said Shayne Coplan, founder and CEO of Polymarket. “Today’s launch brings that power to one of the last frontiers of financial markets that retail participants have never been able to access.”

For asset managers and brokers, the structure links institutional private-market data with live trading activity on Polymarket. NPM provides the data used to resolve markets, while trading activity creates a real-time view of how participants price IPO timing, valuation changes, and company milestones.

“We anchor every market with institutional-quality data, and the activity becomes a real-time signal that institutional investors can use,” said Rodolfo Sanchez, VP of Data at Nasdaq Private Market.

Prediction Markets Keep Moving Toward Financial Infrastructure

The partnership follows a series of similar moves across the financial industry. ICE, the parent company of the NYSE, has committed up to $2 billion to acquire a stake in Polymarket. Nasdaq and Cboe have separately filed with the SEC to list binary options tied to the Nasdaq-100. Dow Jones also signed an agreement to integrate Polymarket’s real-time odds into The Wall Street Journal and Barron’s.

Across these deals, the focus is increasingly on infrastructure: verified data sources, institutional partnerships, and standardized settlement. Firms entering the space appear to be interested in building systems that can operate at institutional scale.

It remains unclear whether retail demand is large enough to support that model.

This article was written by Tanya Chepkova at www.financemagnates.com.

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