Papaya Global is in advanced talks for a potential
acquisition, with a valuation estimated between $3.5 billion and $4.5 billion,
Calcalist reported. The company is negotiating with multiple international
parties, including a private equity fund and enterprise software firms such as
SAP and Oracle.

Cross-Border Payroll Expands Across 160 Countries

Papaya Global provides software that helps corporate clients
manage payments to employees and contractors worldwide. Its services include
payroll management and a standalone business-to-business segment.

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The B2B segment accounted for around 40% of revenue in 2024
and is expected to reach about 55% in 2025. The company reported just over $100
million in revenue in 2024 and anticipates roughly $200 million in 2025, with
profitability expected.

Its cross-border payroll software operates in 160 countries
and 130 currencies, supported by recent partnerships and acquisitions.

Papaya Global Partners with dLocal Globally

In 2024, Papaya
Global partnered with cross-border payments provider dLocal. The
collaboration aims to help businesses manage workforce payments across multiple
regions, with a focus on emerging markets. The combined solution integrates
payroll and payment processes, ensuring timely payments while meeting local
regulations.

Initially active in Latin America, Asia, and Africa, the
partnership has improved payment volumes and delivery rates. Both companies
plan to expand to additional regions, offering clients a more seamless global
payment experience.

Papaya Global was founded by Eynat Guez, who continues to
serve as CEO. Guez has a background in relocation and payroll services and is
considered the first woman in Israel to establish and lead a company to unicorn
status.

Fintech Unicorn Invests Millions Super Bowl

The company is also seeking broader visibility through
marketing, making
its debut in the Super Bowl advertising arena, Finance Magnates reported
last year.

Papaya Global is using the campaign to highlight its vision for
payroll and workforce management on a global scale. A 30-second Super Bowl ad
costs over $8 million this year, according to Statista. The investment signals
fintech’s “growing confidence” in reaching mainstream audiences.

This article was written by Tareq Sikder at www.financemagnates.com.

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