Robyn Streisand founded The Mixx and Titanium with diversity in mind. A trailblazer in the LGBTQ+ community, she has made it her mission to make marketing and advertising more inclusive. As the recipient of AdAge’s “Women to Watch” and the OUT100, Robyn is recognized as a gifted connector of people, a strategic problem-solver, and a champion of marginalized communities. As well as being an active member of her own companies, Robyn serves on the board of several nonprofits, including How Women Lead, The Phluid Project, and the Hetrick-Martin Institute. To find out more, go to TheMixxNYC.com.
Today, I speak with my good friend, Robyn Streisand, and she will talk to us about building an authentic brand. As the founder of 2 successful companies, she really does lead with love first – and the ROI is remarkable!
“We really pride ourselves on like a very simple script about who we are, how we work, and why it matters. We use this script not only from an onboarding perspective of our talent but we use it as we onboard clients. It is a two-way transaction. We have to be on the same page. ” – Robyn Streisand
Listen to the podcast below:
Storytelling to represent who you are.
Why it’s hard to be a small business (but easy to be a big business).
Looking for people with shared values.
Transparency with balance.
The heart-first approach to branding and marketing.
What it means to be a B-Corp.
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The post The SmallBizChat Podcast: Building an Inclusive, Authentic Brand with Robyn Streisand appeared first on Succeed As Your Own Boss.
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