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In this episode, Melinda Emerson introduces the 2024 mantra, GMMSU, and explains its significance. She dives deeper into the role of multichannel funnels in marketing and the sales process. Melinda also discusses the importance of a unique value proposition and lead generation.

“Great marketing makes sales unnecessary.” – Melinda Emerson

Listen to the podcast below:


This week on SmallBizChat Podcast:

Great marketing creates a compelling offer and message that resonates with the target audience, making traditional hard selling tactics less necessary.
A successful marketing strategy should utilize multichannel funnels, including social media, website, and paid ads, to generate a steady flow of leads.
Having a clear and unique value proposition is essential to distinguish your product or service and attract customers organically, aligning their needs with your solutions.

Resources Mentioned:

Brand in Demand Group Coaching Program –

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The post The SmallBizChat Podcast: Great Marketing Makes Sales Unnecessary with Melinda Emerson appeared first on Succeed As Your Own Boss.


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